Believing that jewellery forever embodies unique emotions and memories, Pragnell Forms the brilliance of their finest diamonds to the allure of stylish and iconic pieces, delving into each world where every creation is a celebration of individuality. Tasked with the creation and launch of their annual brochure, we created a brochure that encapsulated all of Pragnell’s showcases in 2023 into a luxury experience.

This took the form of two brochures, hardback and softback, with bespoke VIP packaging housing the brochure itself and the packaging in transit. Working with Preccesion, we create a truly breath taking piece that celebrate the work of Pragnell.

A woman with short brown hair and jewelry, wearing a black blazer, poses on a yacht, leaning on the railing.
Open jewelry magazine on a black marble table showing images of necklaces and a woman wearing blue fashion jewelry.
Close-up of a jewelry box featuring a portrait of a woman wearing earrings and a ring, and another jewelry item on a model's hand with bracelets

CLIENT

Pragnell

A jewelry catalog featuring a smiling woman wearing rings and bracelets, with gold and black packaging and text reading 'Première' and 'Nature's Rare Jewels'.

SERVICES

Art Direction, Print Design

YEAR

2023

Person holding a magazine titled "Rarely" with a smiling woman wearing jewelry on the cover.
Person holding an open magazine with a fashion spread titled 'Havana Collection' featuring a woman wearing jewelry and light blue clothing.
Stacks of jewelry boxes with a lion and sword logo, arranged in a grid pattern, in black and white.
Jewelry with aquamarine stones displayed among coral and pink sea fans against a reflective surface and blue sky background.

Florent Studio

A Design & Photography Practice

Based in Edinburgh, Working Globally

Email: hi@florent.studio